Strategy |
Short Term Goal |
Mid Term Goal |
Long Term Goal |
1. Recruitment/Retention
Develop a methodology that establishes ongoing recruitment activities throughout the year as well as for the retention of the current St. Mary’s school community.
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- Create a living document within the SAB Planning Committee that catalogs all current recruitment/retention activities conducted by St. Mary’s and establishes a central POC for its execution.
- Communicate to the St. Mary’s school community the POC for recruitment at St. Mary’s and that we ALL should be committed to the growth of our school family.
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- Establish a central repository and an internal capture capability that collects information from St. Mary’s school families that have raised concerns/struggles in staying enrolled. The information should be made available to the proper SAB committee for review.
- Improve communications to St. Mary’s school families to best support recruitment activities.
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- Establish a strategy that will appeal to a broader student population (non-Catholic, special needs, etc.).
- Develop a strategy for pupil retention based on concerns/struggle information collected.
- Collect metrics on recruitment activities, and revise recruitment activities as needed.
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2. Budgeting
Improve the overall budgeting process and communications on overall financial wellness of St. Mary’s school.
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- Document the activities undertaken during the budgeting process and have it reviewed every six months by the SAB Finance Committee to capture any changes to the activities.
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- Establish a mid-year analysis process on budgeting vs. costs to properly document any cost overruns or shortfalls that may have occurred during the school year.
- Provide regular information about the school's finances to the school community.
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- Conduct bi-annual pricing analysis by third-party to make recommendations on how to best identify future cost growth that can assist in developing long term budget plans.
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3. Fundraising
Develop a methodology that establishes and improves upon ongoing fundraising activities throughout the year for our current St. Mary’s school community.
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- Create a living document within the SAB Fundraising Committee that catalogs all current fundraising activities conducted by St. Mary’s, and establish a central POC for their execution.
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- Evaluate current fundraising programs to determine their current ROI and make recommendations to SAB on changes.
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- Establish a fundraising calendar that identifies possible conflicts with other local non-profit organizations to maximize fundraising during events.
- Develop a separate financing/fundraising plan for all these activities, in coordination with the governing body.
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4. Marketing
Increase awareness and importance of Catholic education at St. Mary’s to parishioners and the Rockville community.
(see Pillar 1, Strategy 3)
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- Support the Marketing Committee which, among other areas, emphasizes and markets the school's Catholic identity within the context of faith and community.
- Recognize and market achievements of St. Mary’s school through the parish bulletins, from the pulpit, and the school web site.
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- Showcase each school grade once a month and conduct it during a “coffee/donut Sunday.” Strengthen the ties between the school, parish, and visitors to the church.
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- Create a business partnership outreach program that can assist with including St. Mary’s school as part of their marketing strategies (i.e., realtors, local offices, etc.)
- Expand local alumni involvement by communicating recent St. Mary’s school achievements and requesting their support by spreading that information.
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5. Tuition Assistance Funding
Develop additional tuition assistance funding.
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- Add an auction item at the annual gala that offsets the tuition for the winner. Example: The item is a fixed $5 bid – 1 entry per family. The winner is selected by random. The winner’s family tuition is offset by the funds collected for the item.
- Conduct monthly financial assistance booths at the parish hall after a Sunday mass.
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- Establish estate planning sessions for parishioners that includes gifting to St. Mary’s school.
- Work more closely with the Archdiocese to improve communications on financial assistance available to all parishioners’ at all local churches.
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